16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management

---

• The purchasing process: how to map the market to choose the data management platform (DMP) that best meets your needs
• How to build the business case internally to invest in a data management platform
• What you should hope to achieve by using it
• Unifying data and unlocking the value: how to improve your data management to meet business and marketing objectives
• The importance of having an internal DMP – why it is worth investing in an in house capability
• Lessons learned from the initial roll out and how to adjust your platform to respond to changing data needs

---

• Technology is making it easier to bring many services, such as social media monitoring, programmatic buying, data management, etc., in house – what technologies and tools are worth investing in?
• What resources do you need to properly integrate new technologies into your company?
• Is it better to buy a complete suite of marketing tools, or choose best in class from separate providers? What are the benefits and disadvantages of both options?
• What is marketing procurement’s role in technology investment decisions? How can you gain visibility of the investment cases and help manage the purchasing process, while working alongside internal stakeholders in IT, Marketing and Operations?

---

Jack Welch one said “there are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.” In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are taking Jack’s advice and leveraging real-time data, regardless of its size, to rapidly adapt their marketing activity to make it more relevant than ever to customers. As Norm will demonstrate, the increasingly synchronous data flow derived from digital channels can be used to adapt everything from pricing to product to promotions. And despite the protestations from certain creative directors, data can actually fuel imagination and great ideas.

---

• In companies where marketing is truly seen as an investment rather than a cost, should marketing procurement no longer be part of the supply chain and instead be part of a more commercial part of the business and report into the CMO?
• Can we ever truly move on from the endless competing demands from marketing and procurement?
• Changing the metrics to change the conversation: how to focus on getting full value out of marketing investments to grow your brand - will we ever move on from the perception of a cost saving function to one that offers commercial value?
• What will the profile of the marketing procurement leader of the future look like - will marketing or procurement expertise be more important?
• Can we make marketing procurement a more attractive function to work in comparison to marketing?

---

---

---

---

---

---

• What is the role of content? Is there no more ATL or BTL, but just content?
• What is procurement’s role in managing this transformation?
• What agency and supplier sources can service the content marketing needs?
• Does content marketing mean doing more with less?
• What new marketing and production models are required?

---

Your Final Opportunity To Have Your Unanswered Questions Addressed By Experts - To Ensure You Leave The Conference With All The Practical Insight You Need To Make Your Marketing Procurement World Class
Join the ProcureCon 2016 Advisory Board and key speakers to make sure you leave no stone unturned!

After 3 days of panel discussions, presentations, workshops and roundtables, is there anything you’d like to explore in more depth? Is there anything you’d like to hear more about? A unique opportunity to address your outstanding questions and prepare for the next big step-changes in your industry

Thank you for Attending!

---