Amy Redford, Global Marketing Procurement, EMEA Lead at ebay
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Amy Redford


Global Marketing Procurement, EMEA Lead
ebay

Check out the incredible speaker line-up to see who will be joining Amy.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016


16:20 Panel Revolution - Moving The Advertiser-Agency Relationship Forward: What Do Both Sides Need to Bring To The Table To Avoid Going Round In Circles?

  • How can advertisers and agencies get on the same page? How does the conversation need to change to regain trust, increase transparency and achieve true partnerships? What do both sides need to bring to the table?
  • How Europe views media rebates and the impact of the ANA investigation in the US – what kind of analysis needs to be done in the UK & European market to address media transparency concerns?
  • Practical strategies for marketing procurement to engage with agencies and support marketing colleagues – where do we really add the most value in agency relationship management?
  • Agency trading desks: how to make sure agencies are using your media spend efficiently – what questions do you need to ask?