Audrey Siquier, Purchasing Leader Europe at Infiniti Europe (Nissan)
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Audrey Siquier


Purchasing Leader Europe
Infiniti Europe (Nissan)

Check out the incredible speaker line-up to see who will be joining Audrey.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016


14:00 Interactive Panel Discussion - Measuring Your Digital Spend: What Are The Best Approaches To Increase Transparency In An Opaque Landscape?

  • What do we mean by digital anymore? Is everything digital? Understanding the different categories of spend that can fall under this umbrella, from social media, search engine optimisation, mobile, apps, video-on-demand services to websites
  • Is the growth in digital spend as expected? What percentage of spend are companies truly allocating to digital media?
  • Trying to measure what can be an opaque space – what tools and strategies can you use to measure ROI on digital spend?
  • Finding the best suppliers for digital content and production – do traditional partners have the capabilities to address this spend or is it all about a new world of niche providers? And how can you achieve collaboration between the different agencies and suppliers?
  • Addressing issues of on line fraud and wasted spend – how can you track and analyse where your spend is going and who is viewing your content?
  • Call to action on data privacy: What are the latest regulations on data privacy you need to be aware of?
  • The shift from channel first to content first – How to create the message first then determine the appropriate delivery channel