Bob Cauley, Managing Partner at Beekman Associates
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Bob Cauley


Managing Partner
Beekman Associates

Check out the incredible speaker line-up to see who will be joining Bob.

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14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value

Monday, June 6th, 2016


16:00 Drill Down Roundtables

Internal Stakeholder Engagement: How To Best Engage With The Business When Operating As A Lean Marketing Procurement Team In A Large Organisation
Connor Boulter, Global Senior Category Manager, Marketing, Events & Production Resources, BBC

How to best engage with the business and set priorities when part of a lean marketing procurement function in a large organisation How to prioritise high value, high risk projects and add value to deliver results The soft skills needed to get the message across – how to tailor communications effectively with each stakeholder Effectively using internal business resources in research, marketing, consumer products and operations to bolster your efforts – key stakeholders and business units to partner with and how to best leverage their expertise

Taking Control: Making The Business Case For Bringing Production Management In House

Jan Kyttä, Director Marketing Procurement, The Absolut Company

  • Is it time to move from decoupling to actually bringing production in house?

  • Which companies have had success with the in house model and what are the main benefits and disadvantages?

  • How technology and the associated cost reduction opportunities of a self-managed production facility are driving this trend – understanding the business case Does the convenience of the in-house model allow greater speed to market?

Demystifying Decoupling: How This Strategy Can Positively Impact Your Bottom Line
Aoife McIlraith, Director of Global Search & Marketing Services, Lionbridge

Today’s global marketers need to reach more customers in more markets more quickly and with greater precision – all while operating under inevitable budget constraints. How can they seek to re-balance the equation in order to multiply the impact of their budget using innovative ways to reach more customers cost effectively? Digital decoupling, the practice of separating the “creative” elements of marketing from their production and distribution is one answer.
In this discussion, Paula Shannon, Chief Sales Officer, Lionbridge, will demystify decoupling as well as show how the strategy can positively impact the bottom line for global brands.
Attendees will walk away with a greater understanding of the benefits of decoupling as well as how they can apply the process within their organizations.


Agency Remuneration Assessment and Benchmarking What’s Right Process for You?

Bob Cauley, Partner, Beekman Associates, LLC; Tim Bajraktari, Partner, Beekman Associates, LLC

What is the right process and level of transparency to conduct meaningful agency fee negotiations? What is the right process for you? The answer is likely not the same for everyone. Beekman Associates, the global leader in agency remuneration assessment and benchmarking will lead a discussion on the various levels of agency fee transparency and the processes used in fee negotiations; including the pro’s and con’s of each process. The discussion will look at how many leading global clients vary in remuneration transparency levels and processes but are equally able to obtain successful results. Learn what has worked well and what has proven to be more challenging. The discussion will conclude with an overview of Beekman’s online agency remuneration assessment and benchmarking tool, RightSpend. RightSpend is a comprehensive, flexible, web-based tool that allows clients the ability to build, assess and benchmark agency scopes of work, staffing plans and agency fees from start to finish, putting you in control of your marketing spend. The benchmarking data covers over 65 global markets for all types of agencies including creative, media, digital, direct, event, pharmaceutical and public relations. RightSpend is backed by Beekman’s industry leading agency-benchmarking databases with over $8 billion in agency fees assessed and benchmarked annually.

The Path To Digital Experience Excellence
Barry McPhillips, Director– All Channel Solutions Director, Banner Managed Communication, with Client

There is no question that the world has gone digital. What we mean by digital is where customers are interacting and engaging with each other and with brands. They’re coming to companies through websites, Twitter, Facebook, tablets, smartphones, and even through wearables, leaving companies scrambling to keep up with customer expectations. To be successful in today’s digital economy, companies are searching for new ways to deliver digital experiences that reach customers at the right time, in the right place, with the right content—essentially, they need to achieve digital experience excellence. In this Roundtable session Banner Managed Communication and their client will discuss:

  • The drivers for creating digital experiences
  • The roadmap process
  • Delivering the experience
  • Measuring the performance
  • The continuing journey