Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Darren Woolley
Founder & Global Chief Executive Officer
Trinity P3
Check out the incredible speaker line-up to see who will be joining Darren.
Download The Latest Agenda16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management
Saturday, August 6th, 2016
14:05 Case Study Revolution - The Rise Of Content Marketing: How Can Marketing Procurement Best Manage This Transformation
- What is the role of content? Is there no more ATL or BTL, but just content?
- What is procurement’s role in managing this transformation?
- What agency and supplier sources can service the content marketing needs?
- Does content marketing mean doing more with less?
- What new marketing and production models are required?