David Little, Group Category Manager, Marketing Services at Lantmannen
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David Little


Group Category Manager, Marketing Services
Lantmannen

Check out the incredible speaker line-up to see who will be joining David.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016


16:20 Creative Boardroom - Latest Trends In Conducting Agency Reviews: What KPIs Are Needed To Prosper In The New Digital Space?

  • How often should agency reviews be conducted?
  • Finding the optimum balance to measure performance without negatively impacting relationships and trust
  • Who should be involved in the agency review process to ensure effective execution?
  • What should marketing procurement’s level of involvement be as part of on an ongoing interaction with agencies - which meetings do you need to be at with marketing to add the most value?
  • The role of media auditing – when to use it, how often, the latest tools to audit effectively, and how to react when discrepancies are found
  • Improving KPI’s to measure agencies – what KPI’s are needed to increase transparency, drive innovation, and prosper in the digital space?