Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
David Loseby
Chief Procurement Officer
Arriva
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest Agenda14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value
Monday, June 6th, 2016
09:00 Case Study- The CPO Perspective: How Can You Create A Business Culture That Enables Marketing Procurement To Deliver The Most Value?
- How can we at board level enable marketing procurement to be viewed by the business as a true value add proposition, and not purely a cost saving enterprise?
- Transforming processes to ensure marketing procurement KPIs link to business KPIs – What are the critical measurements to ensure business synergy?
- The development of the marketing procurement function – where do we see marketing procurement leaders progressing to in the business?
- How can we best utilise marketing procurement leaders’ unique commercial skills?