Emma Cole, Former Head Marketing & Professional Services Sourcing, Global Indirect Sou at LEO Pharma
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Emma Cole


Former Head Marketing & Professional Services Sourcing, Global Indirect Sou
LEO Pharma

Check out the incredible speaker line-up to see who will be joining Emma.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016


16:20 Drill Down Roundtables

Pharma And Healthcare Sector Focus: How To Embrace New Market Research To Better Target Consumers
Emma Cole, Head, Marketing & Professional Services Sourcing, Global Indirect Sourcing, Leo Pharma
  • What percentage of spend is going on market research in the pharma sector?
  • Where is the growth in this category coming from and what are the business drivers?
  • Strategies to negotiate with monopoly or oligopoly suppliers – sharing best practice and lessons learned
  • How to embrace innovative new methods of market research to target pharma sector consumers
  • What are the exciting new developments in Pharma market research?
Sharing Programmatic Buying Best Practice: How To Get The Right Mix Of In House And External Partners To Keep Up With This New Development
Jesus Sancho Cubino, Procurement Manager for Marketing and Advertising, Carrefour Spain
  • How are leading organisations incorporating programmatic buying into their strategy?
  • How can you get the right mix of in house and external partners to best address this space?
  • Mind the transparency gap: what tools and technologies are effective in measuring programmatic spend?
  • Keeping up with market developments: how can you and your team maintain competencies to deal with this fast changing space?
How Do You Best Interact With Creative vs. Digital vs. PR vs. Media Agency Personnel: What Are The Key Differentiators?
Tina Fegent, Director, Tina Fegent Procurement Consultancy
  • When is it best to use a creative, media, PR, and design agency – if everyone is saying they can do everything, how do you know which agency type best suits your marketing needs? How to navigate the blurred lines of an evolving agency universe
  • Are Marketing Directors now keen to go back to one full service agency? How do you determine whether this is the best business option or just a way to simplify an increasingly confusing agency space?
  • The different profiles of agency types: how do you best interact with creative vs. digital vs. PR vs. media agency personnel – what are the key differentiators?
FMCG Focus: How To Harmonise Display And Point Of Sale Across Different Markets To Optimise Spend
Hosted by : Marie Guilloux Head of Global Marketing Procurement, SC Johnson
Active participant : Paul Jones,
Senior Category Manager, Sony Europe
  • How to optimise display and point of sale spend
  • Strategies to harmonise the type of display you are using across different markets
  • What are the latest developments in display and point of sale strategies for global FMCG companies?
  • Who are the key partners that can help adress this spend?
  • What are the main pitfalls to avoid?