Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Emma Cole
Former Head Marketing & Professional Services Sourcing, Global Indirect Sou
LEO Pharma
Check out the incredible speaker line-up to see who will be joining Emma.
Download The Latest Agenda15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World
Wednesday, July 6th, 2016
16:20 Drill Down Roundtables
Pharma And Healthcare Sector Focus: How To Embrace New Market Research To Better Target Consumers
Emma Cole, Head, Marketing & Professional Services Sourcing, Global Indirect Sourcing, Leo Pharma
Jesus Sancho Cubino, Procurement Manager for Marketing and Advertising, Carrefour Spain
Tina Fegent, Director, Tina Fegent Procurement Consultancy
Hosted by : Marie Guilloux Head of Global Marketing Procurement, SC Johnson
Active participant : Paul Jones, Senior Category Manager, Sony Europe
Emma Cole, Head, Marketing & Professional Services Sourcing, Global Indirect Sourcing, Leo Pharma
- What percentage of spend is going on market research in the pharma sector?
- Where is the growth in this category coming from and what are the business drivers?
- Strategies to negotiate with monopoly or oligopoly suppliers – sharing best practice and lessons learned
- How to embrace innovative new methods of market research to target pharma sector consumers
- What are the exciting new developments in Pharma market research?
Jesus Sancho Cubino, Procurement Manager for Marketing and Advertising, Carrefour Spain
- How are leading organisations incorporating programmatic buying into their strategy?
- How can you get the right mix of in house and external partners to best address this space?
- Mind the transparency gap: what tools and technologies are effective in measuring programmatic spend?
- Keeping up with market developments: how can you and your team maintain competencies to deal with this fast changing space?
Tina Fegent, Director, Tina Fegent Procurement Consultancy
- When is it best to use a creative, media, PR, and design agency – if everyone is saying they can do everything, how do you know which agency type best suits your marketing needs? How to navigate the blurred lines of an evolving agency universe
- Are Marketing Directors now keen to go back to one full service agency? How do you determine whether this is the best business option or just a way to simplify an increasingly confusing agency space?
- The different profiles of agency types: how do you best interact with creative vs. digital vs. PR vs. media agency personnel – what are the key differentiators?
Hosted by : Marie Guilloux Head of Global Marketing Procurement, SC Johnson
Active participant : Paul Jones, Senior Category Manager, Sony Europe
- How to optimise display and point of sale spend
- Strategies to harmonise the type of display you are using across different markets
- What are the latest developments in display and point of sale strategies for global FMCG companies?
- Who are the key partners that can help adress this spend?
- What are the main pitfalls to avoid?