James Arnold, Director of Brand and Brand Experience at SSE
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James Arnold


Director of Brand and Brand Experience
SSE

Check out the incredible speaker line-up to see who will be joining James.

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14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value

Monday, June 6th, 2016


16:45 Case Study - The Brand Director Perspective: The Four Key Questions We Need Marketing Procurement To Successfully Address

  • The SSE marketing journey and showcasing innovative creative that has won multiple advertising awards
  • Know your customers – when is digital not the answer? How to avoid the hype and deliver on your business objectives .
  • Value vs. cost – how can you truly move to viewing marketing as an investment?
  • The business drivers – how to ensure these are front of mind