Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
James Arnold
Director of Brand and Brand Experience
SSE
Check out the incredible speaker line-up to see who will be joining James.
Download The Latest Agenda14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value
Monday, June 6th, 2016
16:45 Case Study - The Brand Director Perspective: The Four Key Questions We Need Marketing Procurement To Successfully Address
- The SSE marketing journey and showcasing innovative creative that has won multiple advertising awards
- Know your customers – when is digital not the answer? How to avoid the hype and deliver on your business objectives .
- Value vs. cost – how can you truly move to viewing marketing as an investment?
- The business drivers – how to ensure these are front of mind