Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Jane Dormer
Group Marketing & Digital Procurement Director
Sky
Check out the incredible speaker line-up to see who will be joining Jane.
Download The Latest Agenda14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value
Monday, June 6th, 2016
14:30 Spotlight on Leadership - How To Maximise Your Team’s Role In Driving The Internal And External Innovation Required To Meet Business Objectives
- How do you create an innovative environment in your marketing procurement team?
- What incentives, KPIs and processes can best help make this a true ongoing part of your team’s agenda and mind-set?
- Sharing best practices and recent wins in fostering innovation: what worked for you and how did you measure ROI?
- Outlining the main marketing disruptors brands are facing and their commercial implications
- How to strengthen internal stakeholder engagement and get the CEO’s buy-in from the beginning to make Marketing Procurement a key part of the supplier innovation journey
16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management
Saturday, August 6th, 2016
13:20 Interactive Panel - The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?
- In companies where marketing is truly seen as an investment rather than a cost, should marketing procurement no longer be part of the supply chain and instead be part of a more commercial part of the business and report into the CMO?
- Can we ever truly move on from the endless competing demands from marketing and procurement?
- Changing the metrics to change the conversation: how to focus on getting full value out of marketing investments to grow your brand - will we ever move on from the perception of a cost saving function to one that offers commercial value?
- What will the profile of the marketing procurement leader of the future look like - will marketing or procurement expertise be more important?
- Can we make marketing procurement a more attractive function to work in comparison to marketing?