Morgan Cox, CEO at Prodigious UK
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Morgan Cox


CEO
Prodigious UK

Check out the incredible speaker line-up to see who will be joining Morgan.

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14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value

Monday, June 6th, 2016


12:10 Industry Insight With Client Case Study: Coupling Or How Procurement Can Play A Central Role In Harnessing The Power Of Opposite Attraction

When it comes to rocketing content production and the need to produce more for less, we believe that coupling not only is the way forward but that it’s actually the fast way forward. There lies magic in bringing contrary Brand, Agency and Production teams to the Procurement table. Prodigious and Saatchi & Saatchi will share their experience of how they unleashed the power of opposite attraction for GSK’s Procurement.

14:30 Workshop - Back To Coupling In 7 Easy Steps

Coupling is easier said than done. We believe Procurement can leverage the power of opposite attraction across divided commercial, brand, creative and production teams. The result: an inclusive program that has far greater support and achieves far bigger impact as a whole than the sum of the parts would. In this workshop, you will have the opportunity to share your particular issues and we will help you build a 7 point plan to galvanise your organisation and your suppliers behind an inspiring coupling program.