Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Morten Bogh Skaarup
Head of Marketing Sourcing
Novo Nordisk
Check out the incredible speaker line-up to see who will be joining Morten.
Download The Latest Agenda14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value
Monday, June 6th, 2016
16:00 Interactive Panel Discussion - Communicating Your Value Proposition To Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?
- Moving beyond theory to successful cross functional partnerships – What are the lessons learned along the way to make it work?
- Examining language, shared KPIs, domain expertise, process optimisation – how and where can we most effectively engage with our marketing partners to meet business drivers?
- Getting a seat at the table – how can you position your function to become an accepted part of the marketing board meetings?
- What are the proven approaches to achieve a truly successful partnership with marketing stakeholders?