Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Myriam Benichou
Global Purchasing Director Marketing Services
L’Oreal
Check out the incredible speaker line-up to see who will be joining Myriam.
Download The Latest Agenda15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World
Wednesday, July 6th, 2016
09:00 Case Study Revolution - How To Optimise Your Agency Communication With An Integrated Marketing Campaign That Fosters Innovation
- Addressing the shift in the way businesses are communicating with integrated marketing campaigns
- If innovation is coming from outside the lead agencies how do you best manage these relationships?
- Analysing the benefits and challenges of different models: an agency which handles the entire ecosystem of creative, production and media activation needs, or taking best in class from everywhere?
- How do you best foster innovation across your agency roster?
16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management
Saturday, August 6th, 2016
13:20 Interactive Panel - The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?
- In companies where marketing is truly seen as an investment rather than a cost, should marketing procurement no longer be part of the supply chain and instead be part of a more commercial part of the business and report into the CMO?
- Can we ever truly move on from the endless competing demands from marketing and procurement?
- Changing the metrics to change the conversation: how to focus on getting full value out of marketing investments to grow your brand - will we ever move on from the perception of a cost saving function to one that offers commercial value?
- What will the profile of the marketing procurement leader of the future look like - will marketing or procurement expertise be more important?
- Can we make marketing procurement a more attractive function to work in comparison to marketing?