14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Be inspired by
Purchasing Leader, Media Innovation
Procter & Gamble
Beatriz’s current role is Media & Marketing Purchases DACH, Europe Digital Media Innovation and e-commerce at Procter & Gamble. She has 12 years experience in Strategic Purchases (corporate and local) in Procter & Gamble in Europe and Latin America, and is specialized in indirect purchases with a focus on Marketing, Media, Agencies and e-commerce. Beatriz is experienced in strategy development, supplier and customer relationship management, digital & media innovation, and project management in regional and global teams. Beatriz will be co-hosting the Creative Boardroom ‘Establishing An End-To-End Business Model: How To Take The Lead To Foster Innovation’ on the 14th June.
Head of Unilever Foundry
As the Head of the Unilever Foundry, Jeremy’s role is to drive technological and cultural transformation across the organisation, through helping Unilever partner with innovators, startups and corporates who are pioneering the future. The Unilever Foundry is a global platform for collaborating with innovative startups. The Unilever Foundry enables the company’s global brands to accelerate experimentations and pilots with new technologies more efficiently, effectively and speedily. Jeremy launched the Unilever Foundry in May 2014 after realising that startups are pioneering the future, and that there's a huge symbiotic opportunity for Unilever to collaborate to scale the future at a rate which is faster than working in isolation. The launch of the Foundry came after 2.5 years as Director of Unilever's New Businesses Unit where Jeremy was responsible for starting businesses within Unilever. It was this experience that taught Jeremy the virtues of the entrepreneur, the values of that approach within Unilever, and the fact that startups are pioneering the future and we need to partner with them. Jeremy will be presenting a case study on ‘Unilever Foundry: How To Drive Technological And Cultural Transformation Through Innovative Partnerships’ on the 14th of June.
Global Purchasing Director Marketing Services
Since 2011, Myriam has built up the department and been the Global Purchasing Director for Marketing Services at L’Oreal Group. Prior to that, she was the Finance Director for Maybelline and Garnier Business Unit in L’Oreal Italy, after holding various positions in Finance within L’Oreal France. Myriam is on the ProcureCon Marketing 2016 conference Advisory Board, and will be presenting a case study on ‘How To Optimise Your Agency Communication With An Integrated Marketing Campaign That Fosters Innovation’ on the 15th of June.
Global Category Leader Marketing
In this role, Thomas is responsible for managing Deutsche Telekom’s spend in the areas of Marketing, Communications and Sales internationally. Prior to joining Deutsche Telekom, Thomas was responsible for the creation, management and development of the strategic procurement organisation for the eBay group of companies (eBay, Paypal, Skype) in Europe. He also held global responsibility for the categories Marketing, Customer Support and Telecommunication. Before joining eBay, he spent 9 years at Mars Inc in a number of procurement and IT management roles, including a 2 year assignment to Australia. Thomas is a member of the ProcureCon Marketing 2016 conference Advisory Board, and will be contributing his extensive experience on the Programmatic Buying panel discussion on the 15th of June.
Strategic Sourcing Director Global Marketing
Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO’s, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry will be participating in an In Conversation session, examining ‘Empowering Marketing Procurement To Take Control Of Media Spend: How Can You Gain The Key Business Skills Required To Become An Expert In This Domain?’.
Purchasing Leader Europe
Infiniti Europe (Nissan)
Audrey has been Purchasing Leader Europe at Infiniti since September 2012, and previously worked in a variety of procurement roles at Nalco, Philip Morris, Sandvik Mining and Construction and COGIX. Audrey will be participating in the Panel Discussion on ‘Measuring Your Digital Spend: What Are The Best Approaches To Increase Transparency In An Opaque Landscape?’ on the 15th of June.
Global Procurement Director – Marketing Services
Barry is an Indirect Procurement Leader with substantial expertise in the area of Marketing Communications and Marketing Materials. He began his career at Diageo where he spent 15 years growing his Procurement and in particular, marketing procurement skills. Barry later moved to Carlsberg to head up Global Marketing Procurement and more recently has been appointed Global Category Director for Marketing at SABMiller. He has acted as commercial lead on many award winning marketing campaigns, including brands such as Guinness, Smirnoff, Carlsberg, Johnnie Walker and Tuborg. Barry's success has come from his strong belief that Marketing spend is an investment not a cost and partnering with marketing teams to drive return on investment is the key to delivering real breakthrough in value contribution. His leadership ensures that his teams act as strategic partners to the marketing communities, earning a seat at the table and driving sustainable value and ensuring maximum return on marketing investment. Barry will be a key contributor to a Panel Discussion on ‘The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?’ on the 16th of June.
Head of Marketing Sourcing
Morten heads a department of highly skilled Category Managers with responsibility for the sourcing of marketing and meeting and events logistics. He is an experienced leader within project management and the development and implementation of sourcing strategies, and his skills include the sourcing of complex categories, stakeholder management, international project management and cross cultural negotiations. Morten will be participating in the Panel on ‘Communicating Your Value Proposition To Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?’ on the 14th of June.
Marketing Procurement Category Lead
Paula is a senior Media and Marketing Procurement professional, uniquely backed up by previous Senior Marketing roles in the financial services sector. As the Global Marketing Procurement Category lead, pan BT, Paula plays an active role in developing and driving central BT Procurement strategy. She is also responsible for the strategic sourcing approach across all marketing disciplines, leading and supporting a team of 5 buyers in the UK and 4 in India. Her specialties include: strategic sourcing across core Creative/Media Planning & Buying assignments, including Digital agencies; Marketing Communications & Planning - managing a multi million pounds marketing budget; Managing and developing strong & credible agency and business relationships; strong collaboration and working with internal clients/operational leads; Effective team management; Contract negotiation and in life supplier management. Paula will be participating in the Panel ‘Finding The Best Talent To Deliver On Future Marketing Procurement Needs: What Will Be The New Skill Sets Required?’ on the 16th of June.
Global Category Director, Market Sourcing
Edit has a depth of sourcing experience across European and Asian markets. With 13+ years professional background she is skilled in taking ownership on a global category such as marketing from fact gathering through to opportunity assessment, SRM, execution and performance follow up. She focuses on building up long-term strategies for media (both traditional and digital) and creative categories which requires deep supplier market knowledge and constant follow up. In her current role Edit has end to end global responsibility over all marketing related spend across the group including media as the biggest spend, digital and BTL, creative, production and retail. Edit will be presenting a case study on ‘How To Increase Your Talent Acquisition Competency Level With An In House Training Programme’ on the 16th of June.
Head of Sales and Marketing Procurement
Jo is a results focused procurement professional with experience of working in an international environment. She has a proven track record in delivering strategic marketing category management and developing key relationships with stakeholders at all levels of the organisation. Jo has delivered significant savings contribution to the business whilst constantly striving to identify new opportunities to maximimise the efficiency and effectiveness of marketing spend. At Vodafone she reports to the Group SCM Commercial & Services Director, and manages a team of eight category managers. She is responsible for a global marketing spend of €1bn across media, creative agencies & production, digital, print, events & activations. Jo will be participating in the Panel ‘Measuring Your Digital Spend: What Are The Best Approaches To Increase Transparency In An Opaque Landscape?’ on the 15th of June.
Director Procurement Marketing MEU & Global Media
Sioban is the head of marketing and sales sourcing and procurement operations across 33 markets in the MEU region, managing an investment of $1BN across 5 product categories with 38 direct reports. She is currently taking her teams through wave II of global procurement transformation, by reducing overhead costs by 40%, creating centres of excellence in sourcing and procurement operations, outsourcing procure to pay and developing robust communities of practice to ensure globally wired teams. Sioban ran the review and selection of a digital programmatic buying platform (DSP) and a data management platform (DMP) with the support of an external consultant. Sioban will be presenting a case study on ‘The Advertisers Perspective: How To Select A Data Management Platform That Best Meets Your Needs And Build The Business Case For Investment’ on the 16th of June and will also be participating in the Panel ‘The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?’ on the 16th of June.
Group Marketing & Digital Procurement Director
Jane is the Group Marketing & Digital Procurement Director at Sky, she was formerly Strategic Procurement Director for Western Europe at The Coca-Cola Company where she has held a number of positions in Procurement since starting in 2006. Today she is leading a dynamic and inspired team responsible for all Indirect spend, working as a strategic partner to the marketing team delivering efficient and effective, sustainable commercial agency relationships. Prior to this Jane was with British Airways where she held a global role in Marketing procurement developing and implementing sourcing strategies for creative and media services whilst leading a team working across the other marketing disciplines.
Jane’s experience has led her recognise the importance of working with the right partners to deliver the greatest return of investment for the brand in terms of equity, quality, and bottom line. As important though is the need to challenge ‘value’ and what it represents to the business, to deliver a form of continuous improvement – leading change whilst delivering procurement led business solutions.
Head of Global Marketing Procurement
Marie is responsible for managing SC Johnson’s Marketing spend globally which includes Licensing, Market Research, Promotions, Merchandising, POS, commercial print and digital & e-commerce. Prior to joining SC Johnson, Marie held a number of procurement positions within Johnson & Johnson and Diageo. Marie’s focus is on building strong relationships with key stakeholders to develop and implement sourcing strategies, contributing to an increased procurement coverage and sustainable savings & value to the business. Marie will be hosting a Roundtable on ‘FMCG Focus: How To Harmonise Display And Point Of Sale Across Different Markets To Optimise Spend’ on the 15th of June.
Global Category Leader Marketing Services
Chris is based in Heineken’s Head Office in Amsterdam and is focused on ensuring that Heineken delivers value on all spend across media, agencies and research. Chris and his team evaluate categories in tandem with their stakeholders, to determine optimal value delivery. This may lead to contracting either at a global level or equally contracting at a local level subject to global best practise and using global tools. Chris has been in this role for over a year and was previously Head of Procurement for Heineken in the US for seven years. Within this role Chris was responsible for spend across all categories but his core focus was across Commerce areas; specifically media, agencies, production and sponsorships. Also in the US Chris held Purchasing responsibilities at both Diageo NA and Cadbury Adams USA. Chris will be taking part in an ‘In Conversation’ session ‘Empowering Marketing Procurement To Take Control Of Media Spend: How Can You Gain The Key Business Skills Required To Become An Expert In This Domain?’ on the 14th of June.
Global Procurement Category Manager, Media & Marketing
Claus is a professional member of the media community with 20+ years of experience working at the some of the industry's biggest companies. He has extensive knowledge of all media marketplaces and relishes the pleasure of working across multiple disciplines, including sponsorship, TV, Digital, VOD, Mobile and social media. Previous to joining Pandora in December 2014 to launch and grow the marketing procurement function, Claus worked as a Trading Director in agencies including MEC and Mindshare. Claus will be presenting a case study on ‘Global Centralised Deals: How To Challenge The Status Quo And Build A Successful Marketing Strategy From The Ground Up’ on the 14th of June.
Global Category Director Bought, Owned and Earned Media
Stephen is responsible for strategic global sourcing of all media for Diageo across a £500m spend. He will be participating in a Panel Discussion ‘Market Research: How Do You Negotiate In A Challenging Supplier Universe?’ on the 15th of June.
European Procurement Director, Marketing Services
Sophia has more than 12 years of procurement experience working for some of the world’s most famous brands and competitive companies. During this time she has positioned herself at the forefront of the marketing procurement industry by attending and participating in various committees, conferences and networking opportunities around the world. Whilst working at Nike, AB InBev, Pfizer, and Diageo, Sophia has gained thorough knowledge of protecting brand equity and high-stakes negotiations, and is also adept at building rapport with marketers to become a trusted advisor for the delivery of efficiencies that positively impact both top and bottom lines. Being a magnet and an engine for talent is one of the key values of Procurement at Nike, and they won the 2015 Procurement Leaders award for Best Procurement Team, a great recognition of their focus in this area. Sophia will be participating in the Panel on ‘Finding The Best Talent To Deliver On Future Marketing Procurement Needs: What Will Be The New Skill Sets Required?’ on the 16th of June.
Global Marketing Procurement, EMEA Lead
Amy is an MCIPS qualified and tri-lingual Procurement Manager with specialist expertise of marketing and commercial services. She also has experience in ingredients/commodity buying within FMCG and has developed full category management strategies for both direct and indirect. Amy has a broad experience in procurement and project management gained through the graduate development scheme at PSA Peugeot Citroën; category management/strategic sourcing projects for FMCG, retail and manufacturing clients of Xchanging; development of procurement strategy and procurement policy at Focus DIY and successfully leading and managing a portfolio of both direct and indirect spend at HJ Heinz. She has now returned to her passion and specialises in Marketing services now within the Tech environment managing the marketing services category across EMEA for eBay Inc. Amy will be participating in the Panel ‘Moving The Advertiser-Agency Relationship Forward: What Do Both Sides Need to Bring To The Table To Avoid Going Round In Circles?’ on the 15th of June.
Senior Purchasing Manager Marketing & Advertising
Anders has extensive experience in the FMCG retail industry in the Nordics having worked at ICA for more than ten years. Almost a decade ago he moved into the automotive industry with Volvo Car Corporation. Since then he has had numerous positions within purchasing, mainly focused on the marketing industry. For Anders, purchasing is a craft which needs constant cultivation to keep up with the changes in the business environment. He has elevated his team from being an ordering office to a smart and effective strategic sourcing team, focusing on the TCO and quality in delivery through an evolution rather than revolution. Anders will be presenting a case study ‘Volvo’s Journey From Country Silos To One Global Creative Agency Structure – How To Engage Stakeholders To Successfully Make The Transition’ on the 15th of June
Global Director Marketing Procurement
Sean is responsible for all aspects of Sales and Marketing sourcing at Intel, and leads a large global team of purchasing managers and commodity managers with spending in excess of $1bn across media, advertising creative, production, events, sales contact centres, partner marketing and branding/PR. Sean has seventeen years experience in indirect procurement with over a decade spent in leadership roles. He has deep knowledge of source strategy development and negotiation best practices with practical experience in operational and executive supplier management methodologies. Sean also has a strong proven track record in leading large dispersed global organisations. He will be presenting a case study on ‘Leading A Marketing Efficiency Programme From The Top Table: How To Work Partnerships On An Equal Footing With The CMO To Truly Drive Supplier Optimisation’ on the 14th of June.
Director Marketing Procurement
The Absolut Company
Jan is a results-driven and creative purchasing professional who has an exceptional ability to identify areas of improvement, increase sales, reduce costs and continuously improves processes which offer additional value to businesses. He has been in his current role as Director of Marketing Procurement since February 2015, and prior to The Absolut Company worked at Procter & Gamble in a variety of purchasing roles. Jan will be hosting a Drill Down Roundtable on ‘Taking Control: Making The Business Case For Bringing Production Management In House’ on the 15th of June.
Head of Indirect Procurement
Barry has been the Head of Indirect Procurement at Hutchison 3G since May 2013, and previously held purchasing roles at O2, Telefonica, Diageo, Orange, Microsoft and British Airways. Barry will be presenting on a Panel Discussion ‘Communicating Your Value Proposition To Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?’ on the 14th of June.
Procurement Manager for Marketing and Advertising
From 2011, Jesús has built up the Procurement Marketing department at Carrefour Spain in coordination with the Procurement Marketing Group Carrefour; the scope of his role is to manage the expenses related in media, advertising, marketing and decoration. Before his life at Carrefour, he was the Marketing Manager for Datacentric (formerly PDM) and Maptel (Telefónica Group), after holding various positions in different companies in the marketing/sales areas managing the negotiation with suppliers/clients. Jesus will be hosting the Roundtable ‘Sharing Programmatic Buying Best Practice: How To Get The Right Mix Of In House And External Partners To Keep Up With This New Development’ on the 15th June.
Global Sourcing Manager
Torbjörn has 15+ years of experience from a variety of global marketing roles in the pharmaceutical industry (including AstraZeneca), and since 2013 has been globally responsible for the sourcing of creative and media agencies at SCA Hygiene Products. He will be participating in the Panel Discussion “Communicating Your Value Proposition To Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?” on the 14th June.
Global Purchasing Marketing & Medical Affairs
For the last 3 years, Jeremie has been driving the Marketing, Medical and Digital agencies global partnership at UCB. He is very involved in current pharma business challenges (Patient Centricity, Digital, Budget Pressures…) and is a true advocate of fair and balanced agency/client relationships to deliver patient value-added innovations to UCB. As category manager, he is a fierce promoter of best practices through the internal and external partner network. The successful management of numerous sourcing projects is a testament of a proven and up-to-date approach.
Marketing Procurement Manager
Dee has over 15 years of sales and marketing experience, predominately in the IT sector, and is now applying traditional methodology into the online stratosphere achieving great results. She is responsible for developing, executing and managing digital strategies and vendors supporting the digital marketing services offered by Novartis Global Business Services. Dee is participating in the Panel on ‘Measuring Your Digital Spend: What Are The Best Approaches To Increase Transparency In An Opaque Landscape?’ on the 15th of June.
Director of Brand and Brand Experience
James has worked across multiple categories, across both FMCG and Utilities and with start up agencies through to the global players. In his role at SSE he is responsible for brand design and brand management, media buying and media partnerships and the SSE Brand creative output from PR to TV including ‘Maya’ SSE’s Orangutan who has won 9 external awards in as many months including two Cannes Lions (Bronze and Silver). He started his career with a brief stint in the Royal Navy followed by several Marketing roles at Procter & Gamble in Geneva and London before moving to become Head of Marketing at Premier Foods. Prior to SSE he was the Head of Innovation at EDF Energy for 3 years where he led the development of the ‘Blue’ suite of products including the multi award winning Blue + Price Promise tariff. James will be delivering a keynote presentation on ‘The CMO Perspective: What We Need From Marketing Procurement In An Increasingly Complex Content-Driven Marketing Landscape’ on the 14th of June.
Category Manager – Marketing
Group Category Manager, Marketing Services
David is a globally experienced Marketing Procurement Professional with 12 years’ category management experience in FMCG, mobile telecommunications and consulting. He has a track record of achieving successful and sustainable results for global players. In David’s role at Lantmannen he has a €90M spend responsibility over 5 business units and 8 countries, and is focused on creating long-term strategies to improve Marketing investment ROI in the Group's FMCG revenue streams. David will be hosting an in-depth Creative Boardroom breakout session on ‘Latest Trends In Conducting Agency Reviews: What KPIs Are Needed To Prosper In The New Digital Space?’ on the 15th of June.
Senior Marketing Manager
Royal Bank of Scotland
Peter is responsible for sourcing Media, Sponsorship, Creative, Social, Production, Multi-Channel Content Strategy and integrating technology into marketing at RBS. He is looking to improve the efficiency and effectiveness of marketing budgets and the supply chain. His main challenge is to find solutions to produce content which can be re-purposed and re-used across brands and channels, rather than creating assets for a single purpose. He feels that demand for content is increasing rapidly and the current end-to-end process is no longer fit for purpose. Using Lean methodologies, Peter is working with others to map the most efficient process. Peter is sourcing technology to improve the functionality available to marketers and agencies. The goal is to be able to communicate with customers in a personalised way and serve relevant content through the right channel. Finally, he is tying that back to budgets to measure how much more can be achieved with a given budget. Peter is a member of the conference Advisory Board and will be contributing to a Panel Discussion on ‘Which Technologies Should You Invest In To Optimise Your Spend And Achieve Full Transparency?’ on the 16th of June.
Former Head Marketing & Professional Services Sourcing, Global Indirect Sou
Emma Cole is the former Head, Marketing & Professional Services Sourcing within the Global Indirect Sourcing and Procurement team at LEO Pharma A/S. Emma has almost 30 years experience as a procurement professional across a number of different industry sectors and categories of spend, but has spent the last 15 years within the pharma sector, first with AstraZeneca in UK and for the past 5 years with LEO Pharma in Copenhagen. In both of these roles, she has been responsible for below the line marketing categories. Emma has extensive experience of working with both primary and secondary market research within the pharma industry.
Marketing Procurement Director
Sally has been in marketing procurement at Three since September 2013 and previously worked in procurement at Telefonica. Sally will be participating in a Panel Discussion on ‘Moving The Advertiser-Agency Relationship Forward: What Do Both Sides Need to Bring To The Table To Avoid Going Round In Circles?’ on the 15th of June.
Chief Procurement Officer
David has a breadth of experience across many sectors, including construction, pharmaceuticals, banking, FMCG, manufacturing, consulting, public sector, and healthcare (including Britvic, British Sugar, Barclays and Carphone Warehouse). He has extensive experience in change management and transformation programmes, and is actively engaged with CIPS and APM as well as other professional bodies. At Arriva David provides direction as the CPO to the centre led team and develops a strategy and approach across Mainland Europe & UK (14 countries) for both Direct/Indirect and Capital expenditure, as well as ensuring collaboration between Arriva entities and Deutsche Bahn, Arriva's owner, to maximise synergy opportunities and deliver local enterprise benefits within the supply chain. David is a member of the Deutsche Bahn Procurement Management Board and is the business lead for the group for design & implementation of a SAP ERP Procurement work-stream. David will be sharing his experience and thoughts as a CPO in the session on ‘The CPO Perspective: How Can You Create A Business Culture That Enables Marketing Procurement To Deliver The Most Value?’ on the 14th of June.
International Procurement Manager
Alan is a proactive, ethical, adaptable and results orientated Sourcing Manager with 20 years’ experience in direct & indirect procurement, ranging from pharmaceutical, print, IT, facilities and marketing services. He is skilled at leading and implementing strategic best in class category management techniques resulting in stakeholder integration and ‘buy in’ which deliver to the company’s bottom line. In his current role as International Procurement Manager at Adobe, he has become more international focused rather than North American. In addition, rather than focusing on marketing (which is still a large category his new team covers) the team now contains a contract manager, buyers, CM's and sourcing people (7 in total) who are also generalists focused on Marketing, IT, Facilities, Finance Consulting, and HR services. Alan will be presenting a case study on ‘Collaborating With Marketing To Develop A Best In Class Selection Process: How To Build An In-House Digital Solution That Helps More Effectively Source Suppliers’ on the 14th of June.
Senior Research Manager
Since 2011 Simon has worked in global Insight teams focused on delivering scalable, repeatable and cost effective Consumer Research solutions. Initially at EMI Music, then Universal Music Group and currently at BBC Worldwide. He focuses on designing projects with a global scope in mind, developing and automating processes to run the projects, managing stakeholders effectively and developing standardised tools to make data accessible to a wide audience.
Simon will be presenting a Case Study on ‘Investing In A Proprietary Research Platform Is Worthwhile: How To Overcome Practical Obstacles To Reap The Rewards’ on the 15th of June.
MARCOMMS Procurement has kept Glenda challenged and still able to learn and be stretched for the last 14 years. The overall MARCOMMS Category has moved in the last 10 –15 years from being a very niche area with a few specialists, to most organisations now appreciating that Indirect spend needs Procurement too, with a need for Category Managers and Procurement Managers focused on Marketing, Creative and Advertising spend. Glenda has been the Procurement Lead for MARCOMMS & Professional Services at Oxfam since January 2009, and heads up a team of 4 Category Managers and 2 buyers. Prior to Oxfam she worked in FMCG, at Britvic from 2004-2009, and Mars from 1984-2004. Glenda’s view is that there are many more of ‘us’ now 10 – 15 years on, but with that, comes the need to get better, share knowledge and best practice: Smarter MARCOMMS procurement makes sense. Glenda will be taking part in the Panel ‘Communicating Your Value Proposition To Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?’ on the 14th June.
Global Senior Category Manager, Marketing, Events & Production Resources
Connor is a results focused procurement leader with global category management experience across the media, entertainment and content sectors, and combines commercial acumen with strategic thinking. He has a range of influencing skills with business executives, partners, peers and other business functions, and is passionate about learning, driving change, challenging situations, and working in dynamic fast moving entrepreneurial environments. In his current role he is responsible for the global procurement of marketing, events and production resource services at BBC Worldwide. Connor will be hosting a Roundtable on ‘Internal Stakeholder Engagement: How To Best Engage With The Business When Operating As A Lean Marketing Procurement Team In A Large Organisation’ on the 14th of June.
Head of Marketing Procurement
Brett has over 15 years of advertising and media experience, and has worked both on the client and agency side. His marketing experience allowed him to transition to Marketing Procurement. Currently, he leverages spend data to obtain competitive pricing, improve quality/service/delivery, and share best practices. Brett leads and manages the marketing strategic sourcing process within a cross-functional team, and has extensive experience in negotiating, strategic planning and buying. Brett will be chairing Stream A of Day Two (15th June) of the conference.
Head of Procurement
Christine leads the Corporate Services Procurement team which is responsible for a spend of c. £740m p/a across various indirect categories across British Gas and Centrica UK. Her team successfully delivers strategic sourcing projects across sites in the UK, Europe and North America. Reporting to the Procurement Director, Christine is part of the SMT responsible for the development and delivery of the Procurement strategy. Christine will be participating in the Panel Discussion “The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?” on the 16th June.
Head of Media & Marketing Procurement
Müller Media & Service AG
Stefan has many years of experience in the procurement of marketing services at Müller and Pfizer, and has been in his current role since May 2012. His specialties are the purchasing and procurement of marketing services (non-media). Stefan will be contributing to a Panel Discussion on ‘Communicating Your Value Proposition To Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration’ on the 14th June.
Clair joined the Centrica procurement team in late 2014 as Procurement Category Manager for Commercial, with a focus on the Sales and Marketing areas within British Gas. Previously, Clair was with Warner Bros. Entertainment for 7 years - leading the UK team, being responsible for the set up of the Harry Potter Tour and Leavseden Studio refurbishment. Clair has worked across a broad range of sectors during her career but all in the indirect areas, at companies including Nestle UK, Heidelberg and BA. Clair will be participating in the Panel Discussion ‘Market Research: How Do You Negotiate In A Challenging Supplier Universe?’ on the 15th June.
Supply Chain Manager Marketing
Senior Category Manager
Paul is a Pan-European Category Manager for ‘Below the Line’ in-store retail requirements, including permanent and semi-permanent Point of Sale and covering 23 x Markets. He is involved in a strategic review of Sony PoS supply chain leading to the implementation of strategic recommendations for PoS Installation and maintenance, and has recently completed a pan-European competitive tender activity for Sony PoS requirements (TV).
M&C Saatchi UK Group and Saatchi Institute
Tim graduated from Cambridge and in 1986 joined Saatchi & Saatchi as a Strategic Planner. In 1995 he became one of the founders of M&C Saatchi and helped build it into an integrated agency, comprising advertising, sponsorship, CRM, PR, data, research and talent management. He was appointed Chief Executive in 2004 and Chairman of the UK Group in 2009. Tim has worked for a range of clients including; the launch of the National Lottery, the London Olympics, British Airways, GlaxoSmithKline, NatWest, Procter & Gamble, and various government behaviour change campaigns, including Change4Life. He is Chair of the General Media Panel which advises the ASA, and Chairs the Board of Free Word, an international cultural organisation promoting literature, literacy and freedom of expression. Tim will be presenting on ‘Shining A Light On The Conflict Between Art And Science: How To Differentiate Your Brands Over The Long Term’ detailing the Saatchi Institute and London Business School’s recent initiative, on the 15th of June.
Chief Executive Officer
As UK Chief Executive of global marketing and technology agency DigitasLBi, Michael is responsible for helping decide what’s next for the agency’s key clients, including Samsung, Renault-Nissan and Mumsnet, as well as forging new partnerships with some of the UK’s most ambitious brands and overseeing the launch of innovative new additions to DigitasLBi’s service offering. Michael joined DigitasLBi in 2007 and was promoted to his current role in March 2015. Prior to that he worked at Ogilvy helping deliver award-winning digital work for global brands including American Express and Cisco. Michael will be contributing to a Panel Discussion ‘Hear From The Innovators About Value-Adding Cutting Edge Solutions That You Can Take Back To Your Marketing Stakeholders’ on the 15th of June.
Chief Executive Officer
Mark Howley is CEO of Zenith UK, responsible for the strategic direction of the agency and for driving integrated working across the group of companies. Having joined ZenithOptimedia as a planning director in 1999 from Amirati Puris Lintas (now Lowes), Mark has a wealth of experience across most advertising sectors, including Automotive, Financial Services, Entertainment and FMCG. Mark’s particular interest within communications is the area of Marketing Effectiveness and ROI and he recently completed an executive MBA at Cass Business School. Mark will be participating in a Panel Discussion on ‘How Are Agencies Structuring Their Business To Respond To Your Needs In An Increasingly Complex Marketplace?’ on the 15th of June.
Chief Executive Officer
iCrossing is a marketing agency that creates powerful brand stories and user experiences to deliver superior business results. Owned by Hearst, it is the only digitally-born agency within a media, entertainment and content empire. Mark joined iCrossing from Proximity London BBDO where he was Head of Planning and Digital in one of the world’s leading agency networks. Before Proximity Mark was MD and partner of unit9, a hot-shop placed in the world’s top ten for creative by Ad Age International. He has been Vice Chair of BIMA, and a member of the British Council’s Creative Advisory Panel. Mark has consistently been involved in agency transformation and development across his career. He has a long list of award winning work that has helped brands make the very most of the opportunities presented by the changing communications landscape. Mark will be participating in a Panel Discussion on ‘Hear From The Innovators About Value-Adding Cutting Edge Solutions That You Can Take Back To Your Marketing Stakeholders’ on the 15th of June.
Wieden & Kennedy
With over 30 years' experience of working in advertising, marketing and communications, Neil has been lucky enough to work with some of the world's most respected brands and businesses including Audi, Barclays Bank, Cadbury, Coca-Cola, The Guardian, Honda, Lurpak, Nissan, Nike, Nokia and Tesco. Wieden+Kennedy London was named Agency of the Year 2015 by Shots magazine, Digital Agency of the Year 2015 at the Campaign magazine awards, Agency of the Year 2014 in The Drum Agency Census and Agency of the Year 2013 by Shots magazine. Neil will be contributing to a Panel Discussion ‘How Are Agencies Structuring Their Business To Respond To Your Needs In An Increasingly Complex Marketplace?’ on the 15th of June.
Global Commercial Director
As Global Commercial Director, Anthony leads the Dentsu Aegis Network’s commercial interests across all of its own network brands as well as supporting in key global clients’ tenders and renewals. With a 15 year career in the media industry that has spanned Communication Planning and global client management, B2B and direct marketing, Anthony has also run his own businesses in the manufacturing, catering and retail sectors. With this experience comes a diverse set of skills which allow him to approach commercial challenges with a unique, highly strategic and outcomes oriented focus. Anthony will be participating in the Panel ‘How Are Agencies Structuring Their Business To Respond To Your Needs In An Increasingly Complex Marketplace?’ on the 15th of June.
CEO and Co-Founder
Nick is a founding partner and CEO of POKE; a creative ‘practice’ focused on delivering original and exceptional interactive communications and services. Clients include EE, UBS, Google, Ted Baker, Mulberry, HBO and BBC. In 2010, Nick co-founded and launched The Lovie Awards, created to celebrate the wonderful and inspiring things connected by the web's many tentacles. He continues to Co-Chair the Awards. Nick is also an advisory Board member of indy film streaming service MUBI, advises Space Studios, England's largest provider of studios for visual artists and is a non-exec director for National Citizen Service. In 2015, he was awarded with a Lifetime achievement award for his contribution to the industry. Nick will be taking part in the Panel Discussion “Hear From The Innovators About Value-Adding Cutting Edge Solutions That You Can Take Back To Your Marketing Stakeholders” on the 15th June.
Managing Partner Innovation
Lawrence has over fifteen years experience in digital, integrated and creative agencies, including LBi, Work Club and The Brooklyn Brothers, joining his current agency Karmarama in 2012. As Managing Partner Innovation, he helps clients get the most from new technologies and the start-up community and is one of the co-founders of Krank- Karmarama’s innovation practice. Lawrence is co-chair of the IPA Brand Technology Group, a member of the Google’s UK Creative Council and a start-up mentor via The Friday Club. Lawrence will be participating in a Panel Discussion ‘Hear From The Innovators About Value-Adding Cutting Edge Solutions That You Can Take Back To Your Marketing Stakeholders’ on the 15th of June.
Chief Media Officer
As Chief Media Officer, International at global marketing and technology agency DigitasLBi, Paul is responsible for leading and growing the agency’s media offering across international markets, helping to blend data, creativity and technology to deliver transformational media strategies for clients. Before moving to DigitasLBi’s London office in 2015, Paul was Executive Vice President, Communications Planning at DigitasLBi in New York. With overall responsibility for communications planning, offline media and media tools, he also led key media accounts including Delta, the New York Stock Exchange and Motorola. Prior to joining DigitasLBi in 2012, Paul spent 11 years at ZenithOptimedia in London and New York. Paul was named an Agency Innovator by The Internationalist in 2014, and led the team which picked up Adweek’s Media Plan of the Year 2014. Paul will be contributing to a Panel Discussion on ‘Programmatic Buying: How Can You Address The Transparency Gap And Stay Ahead Of The Various Business Models?’ on the 15th of June.
Nic helps nurture a brave and generous atmosphere at 72andSunny and, with all the office, is hell bent on developing powerful work for great brands including Axe, Google, Samsung, Carlsberg, Smirnoff and adidas. Nic believes that value today comes from creating progressive and provocative communications that punch above their media weight and drive impact, culturally and commercially. Before joining 72andSunny, Nic worked with companies such as Nike, Nokia, Diageo and British Airways at M&C Saatchi, Wieden + Kennedy, Mother New York and Anomaly New York. He has a fatalistic love for Tottenham Hotspur Football Club and can be seen crying after another season of failure from March to May.
Deputy Managing Director
In 1991 Simon started work on the ‘new’ Daily Telegraph, which had recently been purchased by Conrad Black. Having managed the launch of the Saturday Magazine in 1995 he decided to set up his own publishing company, and in 1998 sold it to Tony O’Riley’s Independent Magazines. Simon then joined the fledgling Classic FM and within 4 years it had grown into the biggest commercial radio station in the UK and the most profitable. In 2005 Classic FC and its parent company GWR merged with Capital Radio and Simon became the Group Commercial Director. On the sale of GCap Media to Global, Simon left and joined the early social media revolution working for MySpace as Commercial Director. Simon joined ITV plc in January 2011 as Group Commercial Sales Director and was promoted to Deputy Managing Director, Commercial in December 2014. Simon will be participating in a Panel Discussion on ‘Programmatic Buying: How Can You Address The Transparency Gap And Stay Ahead Of The Various Business Models?’ on the 15th of June.
Tom is responsible for the IPA’s finances and advises members on agency financial issues. He is a Chartered Accountant and has held senior financial positions across the FMCG, marketing services and advertising sectors, including Coca-Cola, Ogilvy & Mather, Huntsworth and Omnicom. Tom will be contributing to a Panel Discussion ‘How Are Agencies Structuring Their Business To Respond To Your Needs In An Increasingly Complex Marketplace?’ on the 15th June.
Chief Executive Officer
Saatchi & Saatchi Switzerland
Author and Marketing Guru
Mark is a writer, strategist and consultant in marketing and communications. He is a leading thinker on brands and behaviour and the best-selling and prize-winning author of: "Welcome to the creative age" Wiley 2002; "Brand New Brand Thinking" Kogan Page 2003; "Herd: how to change mass behaviour by harnessing our true nature" Wiley 2007; "I'll Have What She's Having - Mapping Social Behavior" MIT Press 2011 (with Profs Alex Bentley and Mike O'Brien) and "Copy Copy Copy" (Wiley late 2014). Mark is now particularly interested in emerging social models of behaviour and how we can put them to work in marketing, management and social policy to go faster, better and with more fun along the way. In general, he is interested in working with interesting people to do interesting things in interesting ways. He has had many high profile speaking/keynote engagements including with: CASRO, BAW, MRS, Economist, Do Lectures, Royal Television Society, Cannes Lions, TMRE, IIEx, Juicefests, School of Life Sunday Sermons, Wilderness Festival, Esomar, IPA Efffest, WOMMA Global Summit. Mark is the guest speaker presenting on: ‘Memories Of The Future: How To Better Get Ready For What You Can’t Predict’ on the 14th of June.
Andrew is Co-Founder of The Bakery, the Worlds' first dedicated accelerator for the advertising and marketing industry, where large brands meet with innovative early stage companies, getting new technology to market at rocket speed. Previously, he co-founded 2 successful technology businesses, raising over $42m in venture funding, and growing both in Europe and the US, before exiting via trade sales. In 2012, London's Olympic year, he was appointed by The Prime Ministers Office as Tech City Champion, helping to fuel the growth of London's Tech City, Europe’s fastest growing creative digital and tech cluster. A Dealmaker for the UK Government's Global Entrepreneur Programme, he encourages Foreign Direct Investment in the UK, helping entrepreneurs and their businesses go global from a UK HQ. In 2015 he was selected as one of the Sunday Times Maserati 100, which recognises British business leaders who actively give back to the next generation of entrepreneurs. Andrew will be participating in a Panel Discussion on ‘What Are The Best Ways To Interact With Ground-Breaking Marketing Start-Ups To Drive Innovation?’ on the 14th of June.
Founder & Global Chief Executive Officer
With his background as an analytical scientist and creative problem-solver, Darren brings unique insights and learning to the marketing process. He is considered a global thought leader on agency remuneration, search and selection, and relationship optimization. Darren will be presenting a case study (with a few creative twists!) on ‘The Rise Of Content Marketing: How Can Marketing Procurement Best Manage This Transformation’ on the 16th of June.
Global Chief Strategy & Digital Officer
Norm is currently responsible for leading Mindshare’s global digital specialists as well as managing the company’s strategy business division, a combined team of over 2,000 staff in 115 cities around the world delivering work for global clients such as Unilever, Nestle, Jaguar Land Rover, Chanel and American Express. Norm is a long-time vocal digital evangelist and a frequent speaker at advertising conferences, and regularly comments on digital news and trends in the media. He recently won two prestigious WPP Atticus awards for his written work, the first-ever double award winner in a single year. Norm’s first book, Adaptive Marketing, was published in September 2015. Norm will be delivering a presentation on ‘Adaptive Marketing: How To Navigate The Universe Of New Technologies And Decide Which Are Best Placed To Drive Greater End To End Marketing Value’ on the 16th of June.
Chief Strategy Officer
Before joining Ebiquity in 2007, Nick spent 27 years in the media agency world. In 1990 he co-founded Manning Gottlieb Media, which became one of the most highly respected and fastest growing media specialist agencies. It became part of Omnicom in 1997. Nick was CEO of OMD's UK operation and co-founded OPera, the media negotiation arm for OMD and PHD. Since joining Ebiquity, Nick has personally worked with numerous blue-chip brands worldwide while driving the company’s expansion into new geographies and new areas of media management and performance measurement.
Morgan has worked across all forms of production at senior management levels. Prior to joining Prodigious, he spent 3 years as MD of Gate Films (independent TVC production) and 3 years at Chemistry Communications as MD for this digital division that Publicis acquired in 2011. Morgan now runs Prodigious in the UK.
Global Communications Procurement Manager
World Federation of Advertisers
Steve joined the World Federation of Advertisers (WFA) in 2005, and specialises in helping global sourcing organisations understand the marketing category. At WFA he works with a network of over 450 global marketing procurement specialists in over 60 markets, focusing on the day-to-day benchmarking of sourcing operations, agency lifecycle management and all-important business relationships with the brands, indirect procurement and senior management. Steve regularly partners with other industry bodies via seminar or conference presentations, authoring papers and articles to promote the value that sourcing can drive within the marketing supply chain. As part of WFA’s membership services programs, Steve ensures corporate members from the top 100 global advertisers and National Advertiser Associations from 55 major markets derive maximum value from WFA membership. Steve is a member of the Advisory Board for ProcureCon Marketing 2016. Steve will be participating in the Panel Discussion ‘The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement?’ on the 16th of June and in a Panel Discussion ‘Market Research: How Do You Negotiate In A Challenging Supplier Universe?’ on the 15th of June.
Tina Fegent Consultancy
Tina Fegent started Tina Fegent Consultancy in 2006. She is unique in having both agency and client experience, with knowledge of all areas of marketing. She is known as a fair but firm procurement consultant, and was awarded special recognition by CIPS for marketing. Tina has over 20 years of purchasing marketing experience. The client experience was gained at Cellnet (O2), GSK and Orange/France Telecom – where she set up from scratch and then managed the purchasing marketing teams for those companies. Then in 2003, she moved over to 'the other side' by joining Grey Advertising, as their Commercial Director and then in 2005 moved to Lowe Advertising. Tina is a member of the conference Advisory Board and will be hosting a Roundtable on ‘How Do You Best Interact With Creative vs. Digital vs. PR vs. Media Agency Personnel: What Are The Key Differentiators?’ on the 15th of June.
Consultancy & Best Practice Manager
Traci is passionate about best practice and helping clients be the best that they can be, and is equally excited by innovation and exciting developments in the advertising industry. Her specialist areas of interest are PR, Design, Branding and Innovation, Healthcare and Research and Insight. Traci provides advice on best practice consultancy pitching; marketing procurement; agency relationship advice; agency evaluation guidance and all things production. Traci will be hosting a Roundtable on ‘Latest Trends In Production and Supporting Technologies’ on the 16th of June.
Claire Randall Consulting
Claire started out as a TV Producer at Saatchi and Saatchi London. In 1996 she formed the company to manage all TV production for Mars Europe, across all categories, on an exclusive basis. Mars is still one of CRC’s longest standing clients. Over the years the company has taken on other advertisers, their coverage was extended to North America and China, and it was expanded to include Print, Digital and a host of other services. Claire Randall Consulting now has offices/consultants based in London, LA, Boston, Singapore and Dubai. Claire is a well-known figure in the industry, consulting and advising for industry bodies such as the WFA (World Federation of Advertisers), ISBA (Incorporated Society of British Advertisers), and the IPA (Institute of Practitioners in Advertising). She has also sat on panels for the ANA (Association of National Advertisers). Claire will be co-hosting a Roundtable ‘The Marketing Technology And Content Production Mash Up!’ on 16th June.
Global Managing Director, Content
Neil joined Splash in 2014 as the Global Head of Content and in March 2016 was appointed CEO of the New York office. He brings with him 25+ years of experience in senior consulting and leadership roles within the global production industry. In 2005 Neil was appointed MD of Murphy Cobb Associates, a global production consultancy that advised brands such as Reckitt Benckiser, Kraft, L’Oreal and ABInbev amongst others, on how they should manage their global production spend. For 20 years before his appointment at Murphy Cobb, Neil was group MD of VTR which became Prime Focus World, a leading post production company where he managed various companies within the group. Neil will be co-hosting the Roundtable ‘The Marketing Technology And Content Production Mash Up!’ on the 16th June.
Senior Strategic Sourcing Manager
Multichannel Solutions Director
Banner Managed Communication
Barry is the Director of Banner Managed Communication’s ‘All Channel’ Engagement agency. A senior marketing professional with 20 years top agency and client-side experience, with high-level exposure to improving the marketing performance of global brands. Barry has a wealth of experience in omni-channel marketing in B2C and B2B, within branding, retail marketing, customer intelligence, PR, advertising, direct marketing, events, store marketing, and a full understanding of CRM and customer acquisition/retention programmes. Barry leads a team of digital, creative and production specialists via creative hubs in the UK, Europe and Asia Pac helping clients get more value from their marketing activities and operations. Barry works closely with his clients to generate higher revenues and gain deeper customer loyalty. His team use customer insight to develop relevant offers and messages to individualise campaigns and utilise technology to improve the co-ordination and management of multiple marketing channels. Barry will be hosting the Roundtable ‘The Path To Digital Experience Excellence’ on the 14th June.
Tim is a co-founding partner with twenty years experience in management consulting, economics and finance. He has most recently been a senior consultant for agency assessments, economics and benchmarking, and internet marketing at a major marketing consulting practice. Tim is an expert in economic analysis, database strategies, and marketing research, and works on a pro bono basis with many leading advertiser trade organizations. He successfully assesses and negotiates billions of dollars in agency remuneration every year. Tim will be co-hosting the Roundtable ‘Agency Remuneration Assessment and Benchmarking - What’s The Right Process for You?’ on the 14th June.
Director of Global Search & Marketing Services
Aoife has been working in marketing for over 16 years and is a global subject matter expert on '360 view' of Content, Discoverability, Search and creation and execution for global digital strategies. Aoife provides consultancy to Lionbridge’s Fortune 500 clients, both B2B and B2C to help them navigate the complex world of globalization, multilingual global campaign strategies, management and execution. She defines global best practices and campaign strategies for content adaption, localization, optimization through to web publishing to enable brands to surface the right content, to the right local audience, in the right place, at the right time. Aoife ultimately works with brands to enable seamless globally optimized content delivery processes for an omni-channel user experience. Her expertise comes from a deep understanding of digital channels, user engagement aligned to global requirements. Aoife is also a qualified programmer and developer providing a powerful combination of digital marketing and technology that provide a 360 degree view of the global digital landscape. Aoife will be hosting the Roundtable ‘Demystifying Decoupling: How This Strategy Can Positively Impact Your Bottom Line’ on the 14th June.
Bob is a co-founding partner with over twenty years experience in senior financial positions at major national and international advertising agencies including CFO of major agencies. He is an expert in agency economics, agency remuneration and contracts, audits, agency profitability/productivity. Bob is the past New England governor of the American Association of Advertising Agencies, and works on a pro bono basis with leading advertiser trade organizations. He successfully assesses billions of dollars in agency remuneration every year. Bob will be co-hosting the Roundtable ‘Agency Remuneration Assessment and Benchmarking - What’s The Right Process for You?’ on the 14th June.
Head of Global Accounts
Andy joined Adstream 10 years ago as MD of the London office. He doubled the size of the UK business in 3 years and then become MD of the European business, leading the expansion of TV delivery activities into Italy, Germany and Western Europe. More recently, as Head of Global Accounts, Andy has been responsible for driving the Global relationships, building strategic partnerships with the growing number of Global Brand and Agency clients (including P&G, Publicis Group and IPG). Andy’s career started with 5 years at Procter and Gamble where he was Brand Manager for Flash and Lenor. He then moved to the Agency side, joining Abbot Mead Vickers, where he stayed for almost 20 years; running many of their International clients, leading Client Services and managing the transition to a Global Network following the acquisition by BBDO. Andy will be co-hosting the Creative Boardroom ‘Establishing An End-To-End Business Model: How To Take The Lead To Foster Innovation’ on the 14th June.