View the Latest Edition of ProcureCon Marketing EU Here

View All Speakers

Anders Ohlen

Senior Purchasing Manager Marketing & Advertising
Volvo Cars

Anders has extensive experience in the FMCG retail industry in the Nordics having worked at ICA for more than ten years. Almost a decade ago he moved into the automotive industry with Volvo Car Corporation. Since then he has had numerous positions within purchasing, mainly focused on the marketing industry. For Anders, purchasing is a craft which needs constant cultivation to keep up with the changes in the business environment. He has elevated his team from being an ordering office to a smart and effective strategic sourcing team, focusing on the TCO and quality in delivery through an evolution rather than revolution. Anders will be presenting a case study ‘Volvo’s Journey From Country Silos To One Global Creative Agency Structure – How To Engage Stakeholders To Successfully Make The Transition’ on the 15th of June

Check out the incredible speaker line-up to see who will be joining Anders.

Download The Latest Agenda

15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016

09:40 Case Study - Volvo’s Journey From Country Silos To One Global Creative Agency Structure – How To Engage Stakeholders To Successfully Make The Transition

Making the business case: how the business drivers led to the decision to change from country silos to a global view
The importance of stakeholder involvement – who and where we needed to engage to successfully make the change
What business benefits have there been since the implementation of the new global agency regime?
How to ensure the “buy in” from the global organization