Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Andy Hopkinson
Head of Global Accounts
Adstream
Check out the incredible speaker line-up to see who will be joining Andy.
Download The Latest Agenda14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value
Monday, June 6th, 2016
16:00 Creative Boardroom - Establishing An End-To-End Business Model: How To Take The Lead To Foster Innovation
- How can you better understand the consumer engagement value chain?
- What are the people, processes and technology investments required?
- Moving from silos to a true end to end business model: How to reorganise your function to address the new complex digital marketplace
- How to create an agile flexible system that allows you to fund pilots and test new strategies with ease
- How marketing procurement can take the lead and foster innovation by forging new connections with internal and external stakeholders