Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Barry Byrne
Global Procurement Director – Marketing Services
SAB Miller
Barry is an Indirect Procurement Leader with substantial expertise in the area of Marketing Communications and Marketing Materials. He began his career at Diageo where he spent 15 years growing his Procurement and in particular, marketing procurement skills. Barry later moved to Carlsberg to head up Global Marketing Procurement and more recently has been appointed Global Category Director for Marketing at SABMiller. He has acted as commercial lead on many award winning marketing campaigns, including brands such as Guinness, Smirnoff, Carlsberg, Johnnie Walker and Tuborg. Barry's success has come from his strong belief that Marketing spend is an investment not a cost and partnering with marketing teams to drive return on investment is the key to delivering real breakthrough in value contribution. His leadership ensures that his teams act as strategic partners to the marketing communities, earning a seat at the table and driving sustainable value and ensuring maximum return on marketing investment. Barry will be a key contributor to a Panel Discussion on ‘The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?’ on the 16th of June.
Check out the incredible speaker line-up to see who will be joining Barry.
Download The Latest Agenda16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management
Saturday, August 6th, 2016
13:20 Interactive Panel - The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?
- In companies where marketing is truly seen as an investment rather than a cost, should marketing procurement no longer be part of the supply chain and instead be part of a more commercial part of the business and report into the CMO?
- Can we ever truly move on from the endless competing demands from marketing and procurement?
- Changing the metrics to change the conversation: how to focus on getting full value out of marketing investments to grow your brand - will we ever move on from the perception of a cost saving function to one that offers commercial value?
- What will the profile of the marketing procurement leader of the future look like - will marketing or procurement expertise be more important?
- Can we make marketing procurement a more attractive function to work in comparison to marketing?