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Beatriz Ahle

Purchasing Leader, Media Innovation
Procter & Gamble

Beatriz’s current role is Media & Marketing Purchases DACH, Europe Digital Media Innovation and e-commerce at Procter & Gamble. She has 12 years experience in Strategic Purchases (corporate and local) in Procter & Gamble in Europe and Latin America, and is specialized in indirect purchases with a focus on Marketing, Media, Agencies and e-commerce. Beatriz is experienced in strategy development, supplier and customer relationship management, digital & media innovation, and project management in regional and global teams. Beatriz will be co-hosting the Creative Boardroom ‘Establishing An End-To-End Business Model: How To Take The Lead To Foster Innovation’ on the 14th June.

Check out the incredible speaker line-up to see who will be joining Beatriz.

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14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value

Monday, June 6th, 2016

16:00 Creative Boardroom - Establishing An End-To-End Business Model: How To Take The Lead To Foster Innovation

How can you better understand the consumer engagement value chain?
What are the people, processes and technology investments required?
Moving from silos to a true end to end business model: How to reorganise your function to address the new complex digital marketplace
How to create an agile flexible system that allows you to fund pilots and test new strategies with ease
How marketing procurement can take the lead and foster innovation by forging new connections with internal and external stakeholders