Chris Baker

Chris is based in Heineken’s Head Office in Amsterdam and is focused on ensuring that Heineken delivers value on all spend across media, agencies and research. Chris and his team evaluate categories in tandem with their stakeholders, to determine optimal value delivery. This may lead to contracting either at a global level or equally contracting at a local level subject to global best practise and using global tools. Chris has been in this role for over a year and was previously Head of Procurement for Heineken in the US for seven years. Within this role Chris was responsible for spend across all categories but his core focus was across Commerce areas; specifically media, agencies, production and sponsorships. Also in the US Chris held Purchasing responsibilities at both Diageo NA and Cadbury Adams USA. Chris will be taking part in an ‘In Conversation’ session ‘Empowering Marketing Procurement To Take Control Of Media Spend: How Can You Gain The Key Business Skills Required To Become An Expert In This Domain?’ on the 14th of June.