Christine Lithgow Smith, Head of Procurement at British Gas
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Christine Lithgow Smith


Head of Procurement
British Gas

Check out the incredible speaker line-up to see who will be joining Christine.

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16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management

Saturday, August 6th, 2016


13:20 Interactive Panel - The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?

  • In companies where marketing is truly seen as an investment rather than a cost, should marketing procurement no longer be part of the supply chain and instead be part of a more commercial part of the business and report into the CMO?
  • Can we ever truly move on from the endless competing demands from marketing and procurement?
  • Changing the metrics to change the conversation: how to focus on getting full value out of marketing investments to grow your brand - will we ever move on from the perception of a cost saving function to one that offers commercial value?
  • What will the profile of the marketing procurement leader of the future look like - will marketing or procurement expertise be more important?
  • Can we make marketing procurement a more attractive function to work in comparison to marketing?