Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Clair Baker
Category Manager
British Gas
Check out the incredible speaker line-up to see who will be joining Clair.
Download The Latest Agenda15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World
Wednesday, July 6th, 2016
15:05 Interactive Panel - Market Research: How Do You Negotiate In A Challenging Supplier Universe?
- Where there is a monopoly in market research, what negotiation and partnership strategies can you use to get the best price?
- Examining buyer consortiums, longer term contracts, or nurturing a smaller niche player to create competition: where have companies had success?
- Innovation in market research providers: what new players in the space can best consolidate data and provide new platforms to access market research?
- What new tools are bringing further consumer insight and brand innovation to your company?
- Forget negotiation, just bring it all in house – is this feasible, and how do you determine if the investment is worth it?