Clair Baker, Category Manager at British Gas
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Clair Baker


Category Manager
British Gas

Check out the incredible speaker line-up to see who will be joining Clair.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016


15:05 Interactive Panel - Market Research: How Do You Negotiate In A Challenging Supplier Universe?

  • Where there is a monopoly in market research, what negotiation and partnership strategies can you use to get the best price?
  • Examining buyer consortiums, longer term contracts, or nurturing a smaller niche player to create competition: where have companies had success?
  • Innovation in market research providers: what new players in the space can best consolidate data and provide new platforms to access market research?
  • What new tools are bringing further consumer insight and brand innovation to your company?
  • Forget negotiation, just bring it all in house – is this feasible, and how do you determine if the investment is worth it?