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Darren Woolley

Founder & Global Chief Executive Officer
Trinity P3

With his background as an analytical scientist and creative problem-solver, Darren brings unique insights and learning to the marketing process. He is considered a global thought leader on agency remuneration, search and selection, and relationship optimization. Darren will be presenting a case study (with a few creative twists!) on ‘The Rise Of Content Marketing: How Can Marketing Procurement Best Manage This Transformation’ on the 16th of June.

Check out the incredible speaker line-up to see who will be joining Darren.

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16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management

Saturday, August 6th, 2016

14:05 Case Study Revolution - The Rise Of Content Marketing: How Can Marketing Procurement Best Manage This Transformation

What is the role of content? Is there no more ATL or BTL, but just content?
What is procurement’s role in managing this transformation?
What agency and supplier sources can service the content marketing needs?
Does content marketing mean doing more with less?
What new marketing and production models are required?