Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
David Little
Group Category Manager, Marketing Services
Lantmannen
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest Agenda15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World
Wednesday, July 6th, 2016
16:20 Creative Boardroom - Latest Trends In Conducting Agency Reviews: What KPIs Are Needed To Prosper In The New Digital Space?
- How often should agency reviews be conducted?
- Finding the optimum balance to measure performance without negatively impacting relationships and trust
- Who should be involved in the agency review process to ensure effective execution?
- What should marketing procurement’s level of involvement be as part of on an ongoing interaction with agencies - which meetings do you need to be at with marketing to add the most value?
- The role of media auditing – when to use it, how often, the latest tools to audit effectively, and how to react when discrepancies are found
- Improving KPI’s to measure agencies – what KPI’s are needed to increase transparency, drive innovation, and prosper in the digital space?