Edit Konig-Bihari

Edit has a depth of sourcing experience across European and Asian markets. With 13+ years professional background she is skilled in taking ownership on a global category such as marketing from fact gathering through to opportunity assessment, SRM, execution and performance follow up. She focuses on building up long-term strategies for media (both traditional and digital) and creative categories which requires deep supplier market knowledge and constant follow up. In her current role Edit has end to end global responsibility over all marketing related spend across the group including media as the biggest spend, digital and BTL, creative, production and retail. Edit will be presenting a case study on ‘How To Increase Your Talent Acquisition Competency Level With An In House Training Programme’ on the 16th of June.