Louise Deane, Marketing Procurement Category Manager at Suntory
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Louise Deane


Marketing Procurement Category Manager
Suntory

Check out the incredible speaker line-up to see who will be joining Louise.

Download The Latest Agenda

14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value

Monday, June 6th, 2016


16:00 Interactive Panel Discussion - Communicating Your Value Proposition To Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?

  • Moving beyond theory to successful cross functional partnerships – What are the lessons learned along the way to make it work?
  • Examining language, shared KPIs, domain expertise, process optimisation – how and where can we most effectively engage with our marketing partners to meet business drivers?
  • Getting a seat at the table – how can you position your function to become an accepted part of the marketing board meetings?
  • What are the proven approaches to achieve a truly successful partnership with marketing stakeholders?

16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management

Saturday, August 6th, 2016


11:40 Interactive Panel Finding - The Best Talent To Deliver On Future Marketing Procurement Needs: What Will Be The New Skill Sets Required?

  • When hiring which one of these criteria should take a priority over the other – soft skills, cultural match, and category expertise in areas such as digital, consumer products and market intelligence?

  • Is it better to train internally or hire outside expertise? Where have you seen the most success?

  • Where the marketing procurement leaders of tomorrow are coming from - is it better to recruit from agencies, or internally from marketing departments and procurement?

  • Comparing external resources for discovering new talent - LinkedIn, recruitment companies, graduate networks, mentoring programmes and other online or outsourcing networks - is there a clear winner?