Mark Earls

Mark is a writer, strategist and consultant in marketing and communications. He is a leading thinker on brands and behaviour and the best-selling and prize-winning author of: "Welcome to the creative age" Wiley 2002; "Brand New Brand Thinking" Kogan Page 2003; "Herd: how to change mass behaviour by harnessing our true nature" Wiley 2007; "I'll Have What She's Having - Mapping Social Behavior" MIT Press 2011 (with Profs Alex Bentley and Mike O'Brien) and "Copy Copy Copy" (Wiley late 2014). Mark is now particularly interested in emerging social models of behaviour and how we can put them to work in marketing, management and social policy to go faster, better and with more fun along the way. In general, he is interested in working with interesting people to do interesting things in interesting ways. He has had many high profile speaking/keynote engagements including with: CASRO, BAW, MRS, Economist, Do Lectures, Royal Television Society, Cannes Lions, TMRE, IIEx, Juicefests, School of Life Sunday Sermons, Wilderness Festival, Esomar, IPA Efffest, WOMMA Global Summit. Mark is the guest speaker presenting on: ‘Memories Of The Future: How To Better Get Ready For What You Can’t Predict’ on the 14th of June.