Neil Lane, Global Managing Director, Content at Splash Worldwide
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Neil Lane


Global Managing Director, Content
Splash Worldwide

Check out the incredible speaker line-up to see who will be joining Neil.

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16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management

Saturday, August 6th, 2016


11:20 Drill Down Roundtables

How To Structure Agency Contracts To Achieve The Transparency You Need
Samer Al-Karmi, Head of Marketing Procurement, Capital One
  • In an era of increased transparency needs on media spend, how can you ensure your agency contracts are properly structured to address the level of detail needed?
  • How can you open up the dialogue with your agencies to have a clearer understanding of the agency financial model and reflect key objectives in your contract?
  • Is there a consensus on what’s fair game? How to balance the conflicting needs of agencies and clients on best price and transparency
The Marketing Technology And Content Production Mash Up!
Traci Dunne, Consultancy & Best Practice Manager, ISBA
Claire Randall, Director, Claire Randall Consulting
Neil Lane, Global Managing Director, Content, Splash Worldwide

  • The current fusion between innovative new marketing technologies and smarter content production solutions is further confusing an already complex marketplace for clients wanting to understand the options available to them.
  • During this roundtable we will review the current landscape; challenges being faced by procurement; barriers to success and how one client addressed these challenges by conducting an audit with the objectives of streamlining process; optimising spend & maximising output through the use of marketing technology.