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Norm Johnston

Global Chief Strategy & Digital Officer
Mindshare

Norm is currently responsible for leading Mindshare’s global digital specialists as well as managing the company’s strategy business division, a combined team of over 2,000 staff in 115 cities around the world delivering work for global clients such as Unilever, Nestle, Jaguar Land Rover, Chanel and American Express. Norm is a long-time vocal digital evangelist and a frequent speaker at advertising conferences, and regularly comments on digital news and trends in the media. He recently won two prestigious WPP Atticus awards for his written work, the first-ever double award winner in a single year. Norm’s first book, Adaptive Marketing, was published in September 2015. Norm will be delivering a presentation on ‘Adaptive Marketing: How To Navigate The Universe Of New Technologies And Decide Which Are Best Placed To Drive Greater End To End Marketing Value’ on the 16th of June.

Check out the incredible speaker line-up to see who will be joining Norm.

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16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management

Saturday, August 6th, 2016

10:30 Industry Insight Presentation - Adaptive Marketing: How To Navigate The Universe Of New Technologies And Decide Which Are Best Placed To Drive Greater End To End Marketing Value

Jack Welch one said “there are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.” In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are taking Jack’s advice and leveraging real-time data, regardless of its size, to rapidly adapt their marketing activity to make it more relevant than ever to customers. As Norm will demonstrate, the increasingly synchronous data flow derived from digital channels can be used to adapt everything from pricing to product to promotions. And despite the protestations from certain creative directors, data can actually fuel imagination and great ideas.