Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Norm Johnston
Global Chief Strategy & Digital Officer
Mindshare
Check out the incredible speaker line-up to see who will be joining Norm.
Download The Latest Agenda16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management
Saturday, August 6th, 2016
10:30 Industry Insight Presentation - Adaptive Marketing: How To Navigate The Universe Of New Technologies And Decide Which Are Best Placed To Drive Greater End To End Marketing Value
Jack Welch one said “there are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.” In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are taking Jack’s advice and leveraging real-time data, regardless of its size, to rapidly adapt their marketing activity to make it more relevant than ever to customers. As Norm will demonstrate, the increasingly synchronous data flow derived from digital channels can be used to adapt everything from pricing to product to promotions. And despite the protestations from certain creative directors, data can actually fuel imagination and great ideas.