Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Peter Rowe
Senior Marketing Manager
Royal Bank of Scotland
Check out the incredible speaker line-up to see who will be joining Peter.
Download The Latest Agenda16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management
Saturday, August 6th, 2016
09:50 Case Study Revolution - Which Technologies Should You Invest In To Optimise Your Spend And Achieve Full Transparency?
- Technology is making it easier to bring many services, such as social media monitoring, programmatic buying, data management, etc., in house – what technologies and tools are worth investing in?
- What resources do you need to properly integrate new technologies into your company?
- Is it better to buy a complete suite of marketing tools, or choose best in class from separate providers? What are the benefits and disadvantages of both options?
- What is marketing procurement’s role in technology investment decisions? How can you gain visibility of the investment cases and help manage the purchasing process, while working alongside internal stakeholders in IT, Marketing and Operations?