Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Samer Al-Karmi
Head of Marketing Procurement
Capital One
Check out the incredible speaker line-up to see who will be joining Samer.
Download The Latest Agenda16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management
Saturday, August 6th, 2016
11:20 Drill Down Roundtables
How To Structure Agency Contracts To Achieve The Transparency You Need
Traci Dunne, Consultancy & Best Practice Manager, ISBA
Claire Randall, Director, Claire Randall Consulting
Neil Lane, Global Managing Director, Content, Splash Worldwide
Samer Al-Karmi, Head of Marketing Procurement, Capital One
- In an era of increased transparency needs on media spend, how can you ensure your agency contracts are properly structured to address the level of detail needed?
- How can you open up the dialogue with your agencies to have a clearer understanding of the agency financial model and reflect key objectives in your contract?
- Is there a consensus on what’s fair game? How to balance the conflicting needs of agencies and clients on best price and transparency
Traci Dunne, Consultancy & Best Practice Manager, ISBA
Claire Randall, Director, Claire Randall Consulting
Neil Lane, Global Managing Director, Content, Splash Worldwide
- The current fusion between innovative new marketing technologies and smarter content production solutions is further confusing an already complex marketplace for clients wanting to understand the options available to them.
- During this roundtable we will review the current landscape; challenges being faced by procurement; barriers to success and how one client addressed these challenges by conducting an audit with the objectives of streamlining process; optimising spend & maximising output through the use of marketing technology.