Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Sean O’Sullivan
Global Director Marketing Procurement
Intel
Check out the incredible speaker line-up to see who will be joining Sean.
Download The Latest Agenda14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value
Monday, June 6th, 2016
09:30 Case Study - Leading A Marketing Efficiency Programme From The Top Table: How To Work Partnerships On An Equal Footing With The CMO To Truly Drive Supplier Optimisation
- How to build internal teams across all elements of marketing activity to look at areas such as industry, brand recognition, campaigns, and products to achieve a streamlined structure prior to supplier consolidation
- How to position marketing as an investment on the marketing efficiency journey: How marketing can help complement sales
- How can marketing procurement streamline marketing activity to drive supplier optimisation?
- How to build an equal footing with the CMO to lead marketing efficiency goals from the top table