Sean O’Sullivan, Global Director Marketing Procurement at Intel
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Sean O’Sullivan


Global Director Marketing Procurement
Intel

Check out the incredible speaker line-up to see who will be joining Sean.

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14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value

Monday, June 6th, 2016


09:30 Case Study - Leading A Marketing Efficiency Programme From The Top Table: How To Work Partnerships On An Equal Footing With The CMO To Truly Drive Supplier Optimisation

  • How to build internal teams across all elements of marketing activity to look at areas such as industry, brand recognition, campaigns, and products to achieve a streamlined structure prior to supplier consolidation
  • How to position marketing as an investment on the marketing efficiency journey: How marketing can help complement sales
  • How can marketing procurement streamline marketing activity to drive supplier optimisation?
  • How to build an equal footing with the CMO to lead marketing efficiency goals from the top table