Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Simon Daglish
Deputy Managing Director
ITV Commercial
Check out the incredible speaker line-up to see who will be joining Simon.
Download The Latest Agenda15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World
Wednesday, July 6th, 2016
14:55 Interactive Panel Discussion - Programmatic Buying: How Can You Address The Transparency Gap And Stay Ahead Of The Various Business Models?
- What are the key concerns advertisers have about programmatic buying? How are programmatic trading desks and platforms addressing issues of transparency, media rebates, arbitrage, data security and advertising fraud?
- Don’t forget the business case for programmatic: the benefits of getting the best available price and customer segmentation among others – where do you see the advantages?
- What are the different models of programmatic buying – and is there now a trend for advertisers to bring these platforms in house?
- Projecting 5 years into the future – where will programmatic be and what are the industry implications? By 2020 will most things be traded programmatically?