Simon Jacobs, Senior Research Manager at BBC Worldwide
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Simon Jacobs


Senior Research Manager
BBC Worldwide

Check out the incredible speaker line-up to see who will be joining Simon.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016


14:45 Case Study - Investing In A Proprietary Research Platform Is Worthwhile: How To Overcome Practical Obstacles To Reap The Rewards

  • Why research is our biggest growth area of marketing spend: how this investment will deliver ROI
  • Investing in data management talent to take control of research needs: the profiles and skill sets necessary to make it work
  • What to develop and what to buy – figuring out the optimal balance to deliver results
  • Key challenges in manipulating data and how we can overcome them