Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Simon Jacobs
Senior Research Manager
BBC Worldwide
Check out the incredible speaker line-up to see who will be joining Simon.
Download The Latest Agenda15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World
Wednesday, July 6th, 2016
14:45 Case Study - Investing In A Proprietary Research Platform Is Worthwhile: How To Overcome Practical Obstacles To Reap The Rewards
- Why research is our biggest growth area of marketing spend: how this investment will deliver ROI
- Investing in data management talent to take control of research needs: the profiles and skill sets necessary to make it work
- What to develop and what to buy – figuring out the optimal balance to deliver results
- Key challenges in manipulating data and how we can overcome them