Stefan Jeltsch, Head of Media & Marketing Procurement at Müller Media & Service AG
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Stefan Jeltsch


Head of Media & Marketing Procurement
Müller Media & Service AG

Check out the incredible speaker line-up to see who will be joining Stefan.

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14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value

Monday, June 6th, 2016


16:00 Interactive Panel Discussion - Communicating Your Value Proposition To Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?

  • Moving beyond theory to successful cross functional partnerships – What are the lessons learned along the way to make it work?
  • Examining language, shared KPIs, domain expertise, process optimisation – how and where can we most effectively engage with our marketing partners to meet business drivers?
  • Getting a seat at the table – how can you position your function to become an accepted part of the marketing board meetings?
  • What are the proven approaches to achieve a truly successful partnership with marketing stakeholders?