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Stephen Sargeant

Global Category Director Bought, Owned and Earned Media
Diageo

Stephen is responsible for strategic global sourcing of all media for Diageo across a £500m spend. He will be participating in a Panel Discussion ‘Market Research: How Do You Negotiate In A Challenging Supplier Universe?’ on the 15th of June.

Check out the incredible speaker line-up to see who will be joining Stephen.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016

15:05 Interactive Panel - Market Research: How Do You Negotiate In A Challenging Supplier Universe?

Where there is a monopoly in market research, what negotiation and partnership strategies can you use to get the best price?
Examining buyer consortiums, longer term contracts, or nurturing a smaller niche player to create competition: where have companies had success?
Innovation in market research providers: what new players in the space can best consolidate data and provide new platforms to access market research?
What new tools are bringing further consumer insight and brand innovation to your company?
Forget negotiation, just bring it all in house – is this feasible, and how do you determine if the investment is worth it?