Tim Duffy, Chairman at M&C Saatchi UK Group and Saatchi Institute
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Tim Duffy


Chairman
M&C Saatchi UK Group and Saatchi Institute

Check out the incredible speaker line-up to see who will be joining Tim.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016


12:20 Industry Insight Presentation - Shining A Light On The Conflict Between Art And Science: How To Differentiate Your Brands Over The Long Term

  • Our objective: Working on the big ideas and helping brands like yours differentiate over the long term
  • Mapping the correlation between the ability of a brand to maximise differentiation and minimise deviation
  • Outlining the equation we developed with London Business School and the answers it provides – is it a breakthrough?
  • Addressing the practical uses of the formula: Which relationships you need to consider and how to track your performance