Steve Lightfoot

Steve joined the World Federation of Advertisers (WFA) in 2005, and specialises in helping global sourcing organisations understand the marketing category. At WFA he works with a network of over 450 global marketing procurement specialists in over 60 markets, focusing on the day-to-day benchmarking of sourcing operations, agency lifecycle management and all-important business relationships with the brands, indirect procurement and senior management. Steve regularly partners with other industry bodies via seminar or conference presentations, authoring papers and articles to promote the value that sourcing can drive within the marketing supply chain. As part of WFA’s membership services programs, Steve ensures corporate members from the top 100 global advertisers and National Advertiser Associations from 55 major markets derive maximum value from WFA membership. Steve is a member of the Advisory Board for ProcureCon Marketing 2016. Steve will be participating in the Panel Discussion ‘The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement?’ on the 16th of June and in a Panel Discussion ‘Market Research: How Do You Negotiate In A Challenging Supplier Universe?’ on the 15th of June.