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Thomas Holzapfel

Global Category Leader Marketing
Deutsche Telekom

In this role, Thomas is responsible for managing Deutsche Telekom’s spend in the areas of Marketing, Communications and Sales internationally. Prior to joining Deutsche Telekom, Thomas was responsible for the creation, management and development of the strategic procurement organisation for the eBay group of companies (eBay, Paypal, Skype) in Europe. He also held global responsibility for the categories Marketing, Customer Support and Telecommunication. Before joining eBay, he spent 9 years at Mars Inc in a number of procurement and IT management roles, including a 2 year assignment to Australia. Thomas is a member of the ProcureCon Marketing 2016 conference Advisory Board, and will be contributing his extensive experience on the Programmatic Buying panel discussion on the 15th of June.

Check out the incredible speaker line-up to see who will be joining Thomas.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016

14:55 Interactive Panel Discussion - Programmatic Buying: How Can You Address The Transparency Gap And Stay Ahead Of The Various Business Models?

What are the key concerns advertisers have about programmatic buying? How are programmatic trading desks and platforms addressing issues of transparency, media rebates, arbitrage, data security and advertising fraud?
Don’t forget the business case for programmatic: the benefits of getting the best available price and customer segmentation among others – where do you see the advantages?
What are the different models of programmatic buying – and is there now a trend for advertisers to bring these platforms in house?
Projecting 5 years into the future – where will programmatic be and what are the industry implications? By 2020 will most things be traded programmatically?