Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Tim Duffy
Chairman
M&C Saatchi UK Group and Saatchi Institute
15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World
Wednesday, July 6th, 2016
12:20 Industry Insight Presentation - Shining A Light On The Conflict Between Art And Science: How To Differentiate Your Brands Over The Long Term
- Our objective: Working on the big ideas and helping brands like yours differentiate over the long term
- Mapping the correlation between the ability of a brand to maximise differentiation and minimise deviation
- Outlining the equation we developed with London Business School and the answers it provides – is it a breakthrough?
- Addressing the practical uses of the formula: Which relationships you need to consider and how to track your performance