Procurecon Marketing 2016 (past event)
14 - 16 June, 2016
Contact Us: 44(0)207 036 1309
Anders Ohlen
Senior Purchasing Manager Marketing & Advertising
Volvo Cars
Check out the incredible speaker line-up to see who will be joining Anders.
Download The Latest Agenda15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World
Wednesday, July 6th, 2016
09:40 Case Study - Volvo’s Journey From Country Silos To One Global Creative Agency Structure – How To Engage Stakeholders To Successfully Make The Transition
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Making the business case: how the business drivers led to the decision to change from country silos to a global view
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The importance of stakeholder involvement – who and where we needed to engage to successfully make the change
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What business benefits have there been since the implementation of the new global agency regime?
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How to ensure the “buy in” from the global organization