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Jesús Sancho Cubino

Procurement Manager for Marketing and Advertising
Carrefour Spain

From 2011, Jesús has built up the Procurement Marketing department at Carrefour Spain in coordination with the Procurement Marketing Group Carrefour; the scope of his role is to manage the expenses related in media, advertising, marketing and decoration. Before his life at Carrefour, he was the Marketing Manager for Datacentric (formerly PDM) and Maptel (Telefónica Group), after holding various positions in different companies in the marketing/sales areas managing the negotiation with suppliers/clients. Jesus will be hosting the Roundtable ‘Sharing Programmatic Buying Best Practice: How To Get The Right Mix Of In House And External Partners To Keep Up With This New Development’ on the 15th June.

Check out the incredible speaker line-up to see who will be joining Jesús.

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15th June - DAY 2 - Improving Agency Relationships And Embracing The Digital World

Wednesday, July 6th, 2016

16:20 Drill Down Roundtables

Pharma And Healthcare Sector Focus: How To Embrace New Market Research To Better Target Consumers
Emma Cole, Head, Marketing & Professional Services Sourcing, Global Indirect Sourcing, Leo Pharma

What percentage of spend is going on market research in the pharma sector?
Where is the growth in this category coming from and what are the business drivers?
Strategies to negotiate with monopoly or oligopoly suppliers – sharing best practice and lessons learned
How to embrace innovative new methods of market research to target pharma sector consumers
What are the exciting new developments in Pharma market research?

Sharing Programmatic Buying Best Practice: How To Get The Right Mix Of In House And External Partners To Keep Up With This New Development
Jesus Sancho Cubino, Procurement Manager for Marketing and Advertising, Carrefour Spain

How are leading organisations incorporating programmatic buying into their strategy?
How can you get the right mix of in house and external partners to best address this space?
Mind the transparency gap: what tools and technologies are effective in measuring programmatic spend?
Keeping up with market developments: how can you and your team maintain competencies to deal with this fast changing space?

How Do You Best Interact With Creative vs. Digital vs. PR vs. Media Agency Personnel: What Are The Key Differentiators?
Tina Fegent, Director, Tina Fegent Procurement Consultancy

When is it best to use a creative, media, PR, and design agency – if everyone is saying they can do everything, how do you know which agency type best suits your marketing needs? How to navigate the blurred lines of an evolving agency universe
Are Marketing Directors now keen to go back to one full service agency? How do you determine whether this is the best business option or just a way to simplify an increasingly confusing agency space?
The different profiles of agency types: how do you best interact with creative vs. digital vs. PR vs. media agency personnel – what are the key differentiators?

FMCG Focus: How To Harmonise Display And Point Of Sale Across Different Markets To Optimise Spend
Hosted by : Marie Guilloux Head of Global Marketing Procurement, SC Johnson
Active participant : Paul Jones, Senior Category Manager, Sony Europe

How to optimise display and point of sale spend
Strategies to harmonise the type of display you are using across different markets
What are the latest developments in display and point of sale strategies for global FMCG companies?
Who are the key partners that can help adress this spend?
What are the main pitfalls to avoid?