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Claus Schiko

Global Procurement Category Manager, Media & Marketing
Pandora

Claus is a professional member of the media community with 20+ years of experience working at the some of the industry's biggest companies. He has extensive knowledge of all media marketplaces and relishes the pleasure of working across multiple disciplines, including sponsorship, TV, Digital, VOD, Mobile and social media. Previous to joining Pandora in December 2014 to launch and grow the marketing procurement function, Claus worked as a Trading Director in agencies including MEC and Mindshare. Claus will be presenting a case study on ‘Global Centralised Deals: How To Challenge The Status Quo And Build A Successful Marketing Strategy From The Ground Up’ on the 14th of June.

Check out the incredible speaker line-up to see who will be joining Claus.

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14th June - Day 1 - Fostering Strategic Collaborations To Drive Greater Business Value

Monday, June 6th, 2016

14:30 Case Study Revolution - Global Centralised Deals?: How To Challenge The Status Quo And Build A Successful Marketing Strategy From The Ground Up

How to approach marketing procurement in a period of fast growth
How to capitalise on this growth in your bargaining position with agencies and other suppliers
The benefits of positioning marketing as an investment from the beginning – How to focus on the baseline setting for partnerships rather than trying to generate savings to deliver ROI to your brand
Challenging the status quo – does global buying power give you the best deal?
How you can use market by market consolidation to deliver an optimal working relationship