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Sioban Shortt

Director Procurement Marketing MEU & Global Media
Mondelez

Sioban is the head of marketing and sales sourcing and procurement operations across 33 markets in the MEU region, managing an investment of $1BN across 5 product categories with 38 direct reports. She is currently taking her teams through wave II of global procurement transformation, by reducing overhead costs by 40%, creating centres of excellence in sourcing and procurement operations, outsourcing procure to pay and developing robust communities of practice to ensure globally wired teams. Sioban ran the review and selection of a digital programmatic buying platform (DSP) and a data management platform (DMP) with the support of an external consultant. Sioban will be presenting a case study on ‘The Advertisers Perspective: How To Select A Data Management Platform That Best Meets Your Needs And Build The Business Case For Investment’ on the 16th of June and will also be participating in the Panel ‘The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?’ on the 16th of June.

Check out the incredible speaker line-up to see who will be joining Sioban.

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16th June - Day 3 - Exploiting New Frontiers In Technology And Talent Management

Saturday, August 6th, 2016

09:10 Case Study - The Advertisers’ Perspective: How To Select A Data Management Platform That Best Meets Your Needs And Build The Business Case For Investment

The purchasing process: how to map the market to choose the data management platform (DMP) that best meets your needs
How to build the business case internally to invest in a data management platform
What you should hope to achieve by using it
Unifying data and unlocking the value: how to improve your data management to meet business and marketing objectives
The importance of having an internal DMP – why it is worth investing in an in house capability
Lessons learned from the initial roll out and how to adjust your platform to respond to changing data needs

13:20 Interactive Panel - The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?

In companies where marketing is truly seen as an investment rather than a cost, should marketing procurement no longer be part of the supply chain and instead be part of a more commercial part of the business and report into the CMO?
Can we ever truly move on from the endless competing demands from marketing and procurement?
Changing the metrics to change the conversation: how to focus on getting full value out of marketing investments to grow your brand - will we ever move on from the perception of a cost saving function to one that offers commercial value?
What will the profile of the marketing procurement leader of the future look like - will marketing or procurement expertise be more important?
Can we make marketing procurement a more attractive function to work in comparison to marketing?